Great Oakley Brewery

Great Oakley Brewery

Great Oakley Brewery

Modernising a craft brewery business.

Modernising a craft brewery business.

Modernising a craft brewery business.

Logo Design • Website Design • Leaflets • Packaging

Logo Design • Website Design • Leaflets • Packaging

Whilst at: GWCM

Whilst at: GWCM

Brief

Brief

To refresh the identity of Great Oakley Brewery after 13 successful years, helping the brand stand out in an increasingly competitive and fast-moving craft beer market.

The aim was to modernise the brewery without losing the heritage, recognition and loyal following it had built, while creating greater appeal with a younger craft beer audience.

To refresh the identity of Great Oakley Brewery after 13 successful years, helping the brand stand out in an increasingly competitive and fast-moving craft beer market.

The aim was to modernise the brewery without losing the heritage, recognition and loyal following it had built, while creating greater appeal with a younger craft beer audience.

To refresh the identity of Great Oakley Brewery after 13 successful years, helping the brand stand out in an increasingly competitive and fast-moving craft beer market.

The aim was to modernise the brewery without losing the heritage, recognition and loyal following it had built, while creating greater appeal with a younger craft beer audience.

My approach

My approach

I supported the rebrand across the refreshed logo identity, selected beer label designs and the brewery website, introducing a cleaner and more contemporary visual direction.

The new identity retained the character and heritage of the established brand while giving it greater consistency and relevance within the modern craft beer market, creating a refreshed look that could connect with both existing and new audiences.

I supported the rebrand across the refreshed logo identity, selected beer label designs and the brewery website, introducing a cleaner and more contemporary visual direction.

The new identity retained the character and heritage of the established brand while giving it greater consistency and relevance within the modern craft beer market, creating a refreshed look that could connect with both existing and new audiences.